Social Media Video Content Best Practices: Your Complete Guide for 2024

As Nottingham and Cardiff's premier video production agency, Spore Media has helped countless businesses transform their social media presence through compelling video content. In this comprehensive guide, we'll share our expert insights on creating engaging video content across all major social platforms in 2024.

Why Video Content Matters More Than Ever

The digital landscape has evolved dramatically, with video becoming the dominant form of content consumption across all social media platforms. Recent statistics show that:

• 93% of businesses acquire new customers through social media video content

• Video content generates 1200% more shares than text and image content combined

• Users spend 88% more time on websites that feature videos

As specialists in both corporate and creative video production, Spore Media understands the unique challenges businesses face when creating content for different social platforms. Let's dive into platform-specific best practices that will help your content stand out.

LinkedIn: Building Professional Authority

LinkedIn has transformed from a networking platform into a content powerhouse, particularly for B2B businesses. Our Nottingham and Cardiff teams have mastered the art of creating LinkedIn-optimised video content that drives engagement.

Strategic Approach

• Focus on thought leadership and industry insights

• Showcase company culture and behind-the-scenes content

• Highlight client success stories and case studies

• Utilise LinkedIn Live for real-time engagement with your network

Optimal Posting Strategy

• Frequency: 2-5 times per week

• Best posting times: Tuesday through Thursday, 9 AM - 2 PM

• Content mix: 70% educational, 20% brand building, 10% promotional

Technical Specifications

• Preferred formats: MP4, MOV

• Ideal length: 15-90 seconds for feed videos

• Resolution: 1920x1080 minimum

• Aspect ratios:

  • Vertical: 1:2.4

  • Square: 1:1

  • Horizontal: 16:9

YouTube: Dominating Long-form Content

As Wales and the Midlands' leading video production agency, Spore Media specialises in creating YouTube content that builds lasting audience connections.

Content Strategy

• Develop series-based content for consistent viewership

• Create comprehensive tutorials and industry insights

• Implement strong storytelling elements

• Optimise titles, descriptions, and tags for SEO

• Design eye-catching custom thumbnails

Posting Best Practices

• Upload frequency: 1-2 times per week minimum

• Optimal posting times: Thursday and Friday afternoons

• Content calendar planning: Schedule content 2-3 months in advance

Technical Requirements

• Formats: MP4, MOV, AVI

• Length: 7-15 minutes (optimal for algorithm)

• Resolution: 4K (3840x2160) recommended

• Aspect ratio: 16:9

• Frame rate: 24-60 fps

Instagram: Visual Storytelling Excellence

Instagram's dynamic features require a multi-faceted approach to video content. Our Cardiff and Nottingham teams excel at creating scroll-stopping content.

Platform-Specific Strategy

• Stories: Behind-the-scenes content, daily updates

• Reels: Trend-based content, quick tips, product showcases

• IGTV: In-depth content, interviews, product launches

• Feed posts: High-quality promotional content

Posting Schedule

• Stories: 3-5 times daily

• Reels: 4-7 times per week

• IGTV: 1-2 times per week

• Feed posts: Once daily

Technical Guidelines

• Format: MP4

• Lengths:

  • Stories: 15 seconds per segment

  • Reels: 15-60 seconds

  • IGTV: Up to 60 minutes

  • Feed videos: 3-60 seconds

• Aspect ratios: 9:16 (Stories/Reels), 1:1 (Feed), 16:9 (IGTV)

TikTok: Mastering Short-Form Content

TikTok's explosive growth demands attention from businesses of all sizes. Spore Media helps brands create authentic, engaging content that resonates with TikTok's unique audience.

Content Approach

• Focus on authentic, unpolished content

• Participate in trending challenges

• Utilise popular music and sounds

• Create behind-the-scenes content

• Showcase company personality

Posting Recommendations

• Frequency: 1-3 times daily

• Best times: 6-9 PM weekdays

• Content planning: Mix of planned and reactive content

Technical Specifications

• Format: MP4, MOV

• Length: 15-60 seconds

• Aspect ratio: 9:16

• Resolution: 1080x1920

• Sound: Essential for engagement

X (Twitter): Quick-Hit Video Content

Twitter's fast-paced environment requires concise, impactful video content. Our team specialises in creating thumb-stopping moments that drive engagement.

Strategic Elements

• News-focused content

• Quick tips and insights

• Event coverage

• Real-time responses to trending topics

Posting Guidelines

• Frequency: 3-5 video tweets daily

• Timing: 12-1 PM and 5-6 PM

• Engagement: Monitor and respond quickly

Technical Requirements

• Format: MP4, MOV

• Length: 6-15 seconds optimal

• Resolution: 1280x720 minimum

• Aspect ratio: 16:9 preferred

Facebook: Comprehensive Video Strategy

Facebook remains a crucial platform for business visibility. Spore Media's approach combines engagement and conversion optimization.

Content Strategy

• Mix of educational and promotional content

• Facebook Live events

• Group-specific content

• Story and Reel integration

Posting Schedule

• Main feed: 3-5 times weekly

• Stories: 2-3 times daily

• Lives: Weekly or bi-weekly

• Groups: Based on community engagement

Technical Specifications

• Format: MP4, MOV

• Length: 15-60 seconds (feed), up to 4 hours (Live)

• Resolution: 1080p minimum

• Aspect ratios: 16:9, 9:16, 1:1

Why Choose Spore Media for Your Social Video Content?

With studios in both Nottingham and Cardiff, Spore Media offers unparalleled video production services for businesses across the UK. Our team combines creative excellence with technical expertise to deliver:

• Platform-optimised content that drives engagement

• Professional-grade production quality

• Strategic content planning and distribution

• Comprehensive analytics and reporting

• End-to-end project management

Our Process

1. Strategy Development

   • Platform selection based on business goals

   • Content calendar creation

   • Target audience analysis

2. Production Excellence

   • State-of-the-art equipment

   • Professional crew and talent

   • Multiple shooting locations

3. Post-Production Magic

   • Platform-specific editing

   • Custom graphics and animation

   • Professional color grading

4. Distribution and Analytics

   • Optimal posting schedule

   • Performance tracking

   • Regular strategy refinement